1/17/2024 0 Comments Drive genius bundle![]() ![]() ![]() As a creative, sometimes there are things that I just know and see it’s hard to paint the path, picture and landscape for those around me. But it’s these creative geniuses that drive original ideas and present different and unorthodox options that give you and your team a competitive advantage. Barron conducted a series of experiments on some of his generation’s most renowned thinkers in an attempt to isolate the unique spark of creative genius. Barron wrote that the creative genius was “ both more primitive and more cultured, more destructive and more constructive, occasionally crazier and yet adamantly saner, than the average person.” In short, your creatives are going to be the hardest employees to retain, lead, develop and engage because their genius makes them different than everyone else.īusiness leaders who focus on metrics and business management can find it challenging to engage, develop and understand their left brained, creative team members. Barron set about finding out what creative genius really was. In the 1960s, psychologist and creativity researcher Frank X. This means that acclimating to an organizational culture, understanding boundaries or expectations might be a challenge for your newly hired purple unicorn-squirrel.Ĭreative employees and hires don’t always play by the rules - which can lead to you, the team leader, being frustrated. I and we don’t think or do like anyone else which often casts us as outsiders. ![]() I’ve never really fit into an organizational culture. I, myself have struggled with working on teams as a creative as well as with leading them. We have a quirkiness about us which personally I think is a good thing. They’re dreamers who are often labeled as troublemakers, eccentrics and procrastinators because they don’t always work traditionally. How to Better Lead Creative Genius Team Members and EmployeesĬreatives see the world differently. They are original, often highly emotional. It’s also one of the most rewarding, but it takes some planning, adjustment and flexibility because that creative isn’t like anyone you or your team has worked with before. Managing a creative might be the most challenging part of your job. But your work as a leader doesn’t end once their contract is signed. Landing a creative can have a long term positive impact on your business. Well, as excited as I am that you’ve made the decision to add a creative to your team, I am here to tell you it won’t be easy. And maybe just maybe you’ve taken the plunge and added a creative to your team, leadership or organization. They have special skills and abilities that make them unique. They are organizational linchpins, unicorns and the purple squirrels of not just your business but possibly the entire industry. In the war for talent, adding creatives to your teams can provide you with a competitive advantage. ![]()
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